From campaign idea to targeted delivery
How SmartPOST helps a business turn a marketing goal into a clear postal campaign — from audience and location to quantity, refinement and quote.
The challenge
A local gym group wanted to promote a new membership offer around one of its Dublin locations. They wanted to reach nearby households that were likely to respond, but they did not want to send mail randomly to every address in the area.
Their ideal campaign needed to focus on:
- local residents near the gym
- younger and middle-aged households
- online shoppers
- residential homes only
- a target quantity of 10,000 homes
- a balanced selection style
How SmartPOST helped
Using SmartPOST, the client started with Build My Audience and answered a few simple marketing questions.
They chose Target around a location to create a local campaign area around the gym, and set the delivery type to Residential homes onlyso the campaign counted only residential home addresses toward the target quantity.
SmartPOST then selected the best-matching residential home counts within the chosen radius until the campaign was close to 10,000 homes. The client could refine the selection at any point without starting again.
What the client could see
As areas were selected, the campaign panel showed the client everything they needed to review the campaign:
- selected delivery areas
- campaign delivery volume
- residential homes counted toward the campaign
- apartments, commercial and mixed-use in the area
- audience profile
- campaign score
- map view of the campaign
- cost estimate and An Post comparison
SmartPOST also suggested refinements — such as widening the area to reach the target quantity, adding nearby matching areas, or keeping the campaign tightly grouped — so the client could improve the campaign without starting over.
Choose who you want to reach before choosing areas.
Target around shops, branches, events or custom map points.
Count residential homes, apartments, businesses or all deliverable addresses.
Improve or widen the campaign without starting again.
Upload customer Eircodes to find more areas like your existing customers.
Estimate SmartPOST delivery cost and compare with An Post.
The result
The client moved from a broad marketing idea to a clear, postal campaign.
The final campaign was:
- audience-led
- location-aware
- close to the target quantity
- clear on which address types were counted
- easy to refine
- ready for quote and delivery planning
After building the campaign, the client then downloaded a campaign proposal PDF and requested a quote:
“SmartPOST helped us understand where to deliver, who we were likely to reach, and how many homes were included before anything went to print.”
SmartPOST turns audience choices and location targeting into a clear, refinable postal campaign — ready for quote.
Ready to build your own campaign?
Open the SmartPOST map and start selecting your audience.