Real audience reports, built from Census 2022 data
Each report below is generated from live CSO Census 2022 Small Area statistics and SmartPOST's own Irish address data. They are illustrative samples - the numbers, areas and maps are real, the campaign is not booked.
Transparent, published scoring - no black box
Whole Census Small Areas, mapped and totalled
Aggregates only - no personal data, ever
High Earners - Census affluence indicators
Small Areas ranked on Census 2022 social class, socio-economic group and education indicators. This is not measured income.
View sample reportRepublic of Ireland · target 50,000 homesFamilies with Children - Census family lifecycle and tenure
Small Areas ranked on the published Census 2022 share of families at child-rearing lifecycle stages, plus owner occupation.
View sample reportRepublic of Ireland · target 50,000 homesHome Improvement Opportunity - older housing and owner occupation
Two separate Census 2022 area indicators: dwellings built before 1981, and owner-occupied households.
View sample reportRepublic of Ireland · target 50,000 homesEstablished Homeowners - owner-occupied houses
Small Areas ranked on Census 2022 owner occupation and house (not apartment) living.
View sample reportDublin (all four Dublin local authorities) · target 50,000 homesUrban Professionals - Dublin
Dublin Small Areas ranked on Census 2022 professional occupation, degree-level education, private renting and apartment living. No age data is used.
View sample report