Frequently asked questions
Everything you need to know about planning a SmartPOST campaign — targeting, delivery types, Eircode uploads, pricing, proposals and downloads.
SmartPOST basics
Do you know who lives at each address?
No. SmartPOST works at address and area level — never individual level. See /data-privacy for the full detail.
Do I have to use the map myself?
No. Try the planner if you want to explore, or send us your goal on /request-quote and SmartPOST will build the campaign plan for you.
How much does a campaign cost?
Cost is driven by the number of selected addresses, delivery method (ground, postal or hybrid) and whether you need print and fulfilment. See /pricing for the rate structure, or /request-quote for a confirmed figure.
Is there a minimum campaign size?
Yes. SmartPOST campaigns have a €750 minimum charge. Below that we can still help — talk to us about the best way to run a small drop.
Is print included?
Print and fulfilment can be added or quoted separately. If you already have leaflets or letters printed, SmartPOST can quote delivery only.
How long does a campaign take from brief to delivery?
Turnaround depends on volume, delivery method, print and access requirements. SmartPOST confirms the timeline with your quote.
What happens after I request a quote?
SmartPOST reviews your goal, builds a campaign plan with selected areas, delivery options and cost, and comes back to you. Submitting the form is not a commitment.
Can I cancel before anything is printed or delivered?
Yes. Nothing goes to print or delivery until you approve the final campaign. You can adjust or stop the plan up to that point.
Can I approve the campaign before delivery starts?
Yes. Every SmartPOST campaign is approved by the client before print, fulfilment or delivery begins.
Can apartments be included or excluded?
Yes. Campaigns can be planned around different address types, including residential homes, apartments/flats, commercial premises and mixed-use addresses.
Can I upload customer Eircodes?
Yes. Upload Eircodes only — no names, phone numbers or emails are needed. SmartPOST uses them to find where your customers cluster and suggest similar nearby areas.
Can SmartPOST help if I only have a small customer list?
Yes. Even a short Eircode list can indicate where your customers cluster. SmartPOST can extrapolate to similar nearby areas for the campaign.
Can SmartPOST plan business-to-business campaigns?
Yes. Campaigns can be scoped to commercial or mixed-use addresses where appropriate.
What do I receive in the campaign proposal?
A campaign plan with selected delivery areas, address counts by type, delivery options, a map preview and an estimated cost. See /sample-proposal for an example.
Campaign planning
Do I need to know exactly who I want to target?
No. You can start with a simple goal — for example families, local residents near your business, or areas with more owner-occupied housing. SmartPOST turns that goal into selected areas using address counts and aggregated area-level indicators.
Can SmartPOST choose the best areas automatically?
Yes. SmartPOST can use your audience, location, delivery type and target quantity to suggest suitable delivery areas. You can also refine the selection manually.
Can I manually select areas?
Yes. You can click areas on the map, draw a target area or use tools like Target Around a Location, Industry Selection and Find Similar Areas.
What does Find Similar Areas do?
Find Similar Areas lets you select a few areas you like and then find other areas with a similar area-level profile. It is useful for expanding a campaign from known good areas.
Can SmartPOST help with industry campaigns?
Yes. SmartPOST can support campaign planning for industries such as estate agents, gyms, restaurants, schools, home improvement businesses, local services and more.
Data & privacy
What data should I upload for Customer Match?
For most campaigns, upload Eircodes only. You do not need to upload names, phone numbers, email addresses or sensitive personal information.
Will my uploaded Eircodes appear in downloads?
No. Client-facing campaign downloads focus on selected areas, address counts and campaign summaries. Raw uploaded customer Eircodes are not shown in public proposal outputs.
Can I request deletion of uploaded campaign data?
Yes. Clients can contact the SmartPOST team to discuss data deletion or retention requirements for uploaded campaign data.
Is SmartPOST individual-level targeting?
No. SmartPOST plans campaigns using selected addresses and aggregated area-level indicators. It does not profile or identify individual people.
Pricing
Is the online estimate a final quote?
No. Online guidance is indicative only. Final pricing is confirmed by the SmartPOST team based on delivery method, campaign size, print and access requirements.
What delivery methods does SmartPOST offer?
SmartPOST offers Ground delivery for houses and accessible residential areas, Postal delivery for apartments and restricted-access buildings, and Hybrid delivery which combines both. Print can be added if required.
Can I get a confirmed quote?
Yes. Use the Request a Quote form or send your campaign details to the SmartPOST team.
Delivery types
What does residential homes only mean?
It means only residential home counts are used for your campaign quantity and cost estimate. Selected delivery areas may still contain apartments, commercial or mixed-use addresses, but those are not counted if you choose residential homes only.
Can I include apartments?
Yes. You can choose residential homes plus apartments if your campaign is suitable for both houses and apartment addresses.
Can I target businesses?
Yes. Campaigns can include commercial or mixed-use addresses where suitable.
Downloads & outputs
What can I download?
SmartPOST can provide campaign outputs such as a proposal PDF, selected area summaries and restricted campaign CSV/KML exports where appropriate.
What fields are included in campaign exports?
Typical campaign exports can include delivery area name, county council, electoral division, residential home count, apartment count, commercial count, mixed-use count and selected address total.
Can I download the full SmartPOST dataset?
No. Client-facing downloads are restricted to campaign planning outputs and selected campaign information.
Still have questions?
Tell us your campaign goal and the SmartPOST team can help you choose the right audience, location, quantity and delivery areas.